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British Airways to launch biggest ad campaign in 11 years

22 September 2011

British Airways is to launch its biggest ad campaign in 11 years with a £20m push using staff to promote the virtues of the airline – months after finally resolving an acrimonious dispute with cabin crew.

The TV element of the ad campaign, which will debut on the British Airways Facebook page on Wednesday, will be aired in the UK and US before being rolled out to other key international markets.

The supporting press and outdoor campaign will include seven different ads highlighting the experience and skill of British Airways staff.

source: guardian.co.uk


Internet fee irritates hotel guests

21 September 2011

Three-quarters of luxury and “‘upper upscale'” hotel chains — segments that include brands such as Four Seasons, Hilton and Marriott — charge for in-room Internet access, according to the ‘American Hotel & Lodging Association’ 2010 Lodging Survey conducted by STR Global.

In comparison, just 2% of full-service midrange hotel chains — a segment that includes brands such as Holiday Inn — ask you to pay a fee for surfing the Web in your room, the survey found.

Hotels that impose such fees consider the demographics of their customers and feel they can ask them to pay extra, said Joe McInerney, president and CEO of the ‘American Hotel & Lodging Association’.


Easyjet to rent out TVs

21 September 2011

Low-cost carrier Easyjet is to offer passengers in-flight entertainment for the first time.

Personal TVs will be available on selected flights for £7.50.

The new partnership with bespoke travel services provider Mezzo starts this week, with passengers able to hire personal devices loaded with “‘a range of blockbuster movies, TV programmes, music and games’”.

source: abtn.co.uk


Business booming at Japan’s corpse hotel

21 September 2011

A corpse hotel in Japan is proving a big success as bereaved relatives flock to check in deceased loved ones during the wait for busy crematoriums.

The Lastel, in a suburb of Yokohama, offers 18 refrigerated coffins for dead guests at a daily rate of 12,000 yen (£98).

The profits being reaped at the ”half-way morgue” reflect a booming death industry in the country, where 1.2m people died in 2010 – up 55,000 on the previous year.

source: sky.com


Fury as more are caught in Ryanair card charges trap

20 September 2011

Consumer groups have reacted angrily to moves by budget airline Ryanair to make it more difficult for passengers to avoid credit card fees when buying tickets.

It had been possible to avoid the fee by using any prepaid MasterCard, but the airline has said that from November only customers using its own prepaid MasterCard – called the ‘Ryanair Cash Passport‘ – will avoid the fee.

source: This is Money


Alaska Airlines flight swept after bomb threat

20 September 2011

An Alaska Airlines plane landed safely on Monday at Oakland International Airport after a bomb threat against the flight was found on a handwritten note in San Francisco, but no bomb was found, the airline said.

Officials notified the airline of a bomb threat found on a piece of paper in San Francisco International Airport specifically referencing Alaska Airlines flight 342, airline spokeswoman Bobbie Egan said.

The airline learned of the bomb threat while the flight, bound from Seattle to Oakland with 126 passengers and six crew on board, was in the air.

source: MSNBC


IAG looks at three potential mergers

20 September 2011

British Airways was late to the airline merger party when it finally combined with Spain’s Iberia in January to form International Airlines Group, Europe’s third-largest carrier by revenue.

First, Lufthansa, Europe’s largest airline by sales, is considering selling BMI, its lossmaking UK subsidiary that has much sought after take-off and landing slots at Heathrow airport. Second, the Portuguese government is preparing to privatise TAP, or Transportes Aéreos Portugueses, the country’s flag-carrier. Third, there could be the chance to take over Aer Lingus, the Irish flag-carrier of which Mr Walsh was once chief executive.

Amid a deteriorating economic environment, the main benefit from consolidation could be to ease the pressure on airlines’ revenues. Fewer carriers means less competition, which in turn should mean different pricing tactics by the remaining airlines.

source: FT.com


TripAdvisor removes its ‘reviews you trust’ slogan

18 September 2011

Travel review website TripAdvisor has removed the slogan “‘reviews you can trust'” from its website and replaced it with “‘reviews from our community’”.

The site is currently the subject of an investigation by the advertising watchdog after companies complained that reviews of their businesses were made up or defamatory.

TripAdvisor has more than 50 million reviews of hotels, restaurants and locations, all of which are supposed to have been written by travellers.

But the veracity of reviews has been called into question by a group of 2,000 hoteliers, who approached online reputation management company KwikChex to investigate.

source: Independent.co.uk


American Airlines Ranks No. 11 on 2011 InformationWeek 500

16 September 2011

For the second year in a row, American Airlines was ranked among the most innovative companies in the U.S. by InformationWeek, vaulting to No. 11 in this year’s ‘InformationWeek 500’ ranking. The ranking of the top technology innovators in the United States was revealed this week at the exclusive InformationWeek 500 Conference.

source: prnewswire.com


U.S: Airline trade group opposes rule to fight pilot fatigue

16 September 2011

The Air Transport Assn. issued an statement claiming the new rule proposed by the Federal Aviation Administration (FAA) would increase the industry’s costs but wouldn’t improve its safety record.

The proposed FAA rule was drafted in response to the crash of Colgan Air Flight 3407 in February 2009. The accident killed 50 people when the plane stalled and plummeted to the earth outside Buffalo, N.Y. It was attributed to pilot error and fatigue.

The proposed rule would set a nine-hour minimum rest period prior to the start of a shift, a one-hour increase over the current minimum.

source: Los Angeles Times