Rebranding of Virgin Blue6 May 2011
Virgin Blue has dropped “blue” from its title and rebranded itself Virgin Australia, as the carrier aims to capture a larger slice of the business travel market.
Sir Richard Branson jetted into Sydney on Wednesday to launch Virgin Australia, alongside the airline’s chief executive John Borghetti.
The carrier now has a new look, with a change of colours on the outside and inside the cabins, new upmarket uniforms and services.
Instead of the all-red Virgin Blue aircraft colour scheme, the carrier’s main colour will be white with a red trim.