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TripAdvisor removes its ‘reviews you trust’ slogan

18 September 2011

Travel review website TripAdvisor has removed the slogan “‘reviews you can trust'” from its website and replaced it with “‘reviews from our community’”.

The site is currently the subject of an investigation by the advertising watchdog after companies complained that reviews of their businesses were made up or defamatory.

TripAdvisor has more than 50 million reviews of hotels, restaurants and locations, all of which are supposed to have been written by travellers.

But the veracity of reviews has been called into question by a group of 2,000 hoteliers, who approached online reputation management company KwikChex to investigate.


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