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BA used Virgin plane in £20m advertising campaign

28 September 2011

British Airways spent ­£20million on a new promotion campaign… only to realise a TV advert contained a shot of a rival Virgin Atlantic plane.

Embarrassed bosses ordered an ­emergency edit of the 90-second ad – which uses state-of-the-art computer-generated images to plot the airline’s history – after a member of staff spotted the blunder just a day before its official launch.

One shot, centred around ­the company motto ‘To Fly. To Serve’, shows a row of three British Airways Boeing 747s docked at a terminal. But the nearest displays the ­serial code G-VGAL – the marking of a Virgin Atlantic aircraft based in Manchester.


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