BA used Virgin plane in £20m advertising campaign
28 September 2011British Airways spent £20million on a new promotion campaign… only to realise a TV advert contained a shot of a rival Virgin Atlantic plane.
Embarrassed bosses ordered an emergency edit of the 90-second ad – which uses state-of-the-art computer-generated images to plot the airline’s history – after a member of staff spotted the blunder just a day before its official launch.
One shot, centred around the company motto ‘To Fly. To Serve’, shows a row of three British Airways Boeing 747s docked at a terminal. But the nearest displays the serial code G-VGAL – the marking of a Virgin Atlantic aircraft based in Manchester.
source: mirror.co.uk
