Heathrow Airport became the 42nd domestic sponsor of the London 2012 Games today.
It is expected that about 80% of all the people who will travel to the Games will go through the airport. This includes athletes, officials, sponsors, media and spectators.
The “first impression will reflect London 2012 in terms of branding but crucially by providing the warmest of welcomes to the city“, London 2012’s commercial director Chris Townsend said.
The day after the Olympic closing ceremony – August 13 2012 – is set to be Heathrow’s busiest day ever.