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Iberia prepares for tough future

24 October 2009

Iberia’s plans for a new airline, presented in the midst of merger talks with British Airways, shows the company bracing for a tough future, with or without a partner, analysts said on Friday.

The announcement of the new network airline within its 2012 strategic plan surprised the market, considering its merger plans with BA, which has hinted at a tie-up before the end of the year.

But regardless of a merger, Iberia warned of the need for innovative measures to ensure its viability as the industry weathers the worst crisis in a decade.

source: Reuters

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