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Budget airline offers Paris-NY with French frills

3 December 2006

A new low-cost, high-frills French airline entered the cutthroat transatlantic market on Friday with an all-business class service aimed at cost-conscious “‘Paryorkers'”.

The made-up catchword, derived from Paris and New York, is the slogan for a daily round-trip service between the two cities to be operated by start-up airline L’Avion from December 27.

The airline began taking reservations on Friday and changed its brand name from Elysair after market research found, to the airline’s surprise, that Americans as well as French people warmed to the simple French word for “aeroplane.”

source: Yahoo!

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