Iberia prepares for tough future
24 October 2009Iberia’s plans for a new airline, presented in the midst of merger talks with British Airways, shows the company bracing for a tough future, with or without a partner, analysts said on Friday.
The announcement of the new network airline within its 2012 strategic plan surprised the market, considering its merger plans with BA, which has hinted at a tie-up before the end of the year.
But regardless of a merger, Iberia warned of the need for innovative measures to ensure its viability as the industry weathers the worst crisis in a decade.
source: Reuters
