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News about easyJet


easyJet to trial greener electric taxiing

14 February 2012

UK-based bargain airline easyJet has thrown its weight behind the development of an electric taxiing system in a bid to cut its fuel consumption and enhance its environmental credibility. The “‘electric green taxiing system'” (EGTS) is a joint venture by engineering and aerospace conglomerates Honeywell and Safran. Safran claims that four percent of easyJet’s fuel consumption is used taxiing aircraft before take off and after landing from and to gates.

Four percent may not sound much, but it’s a figure that’s higher than the norm for budget airlines like easyJet which typically have a high turnover of short-haul flights and so spend a proportionately higher amount of time on the ground. easyJet’s planes are thought to average 20 minutes of taxiing time per flight, amounting to 3.5 million ground-miles a year over its entire fleet.

source: gizmag.com


Passenger numbers fall at easyJet

10 February 2012

Budget airline easyJet saw passenger numbers nudge 0.4% lower last month, but the load factory saw a slightly improvement.

The load factor – a measure airlines use to gauge how full their planes are – increased by three percentage points (pp) from 78.9% to 81.9% year-on-year. This, however, is well under the 12-month rolling average load factor of 87.7%.

source: sharecast.com


EasyJet pushes for business travellers

30 January 2012

Rising baggage charges and weakening competition helped EasyJet push up revenues per seat by 8 per cent in the three months to December, buoying investor confidence.

The mild winter also helped Europe’s second-biggest budget carrier, with an absence of snow-related disruptions boosting the number of seats flown in its first quarter and subduing unit costs other than fuel.

But innovations aimed at boosting the number of higher-paying business passengers are not yet proving drivers of top-line growth. Sir Stelios Haji-Ioannou, EasyJet’s founder and biggest shareholder, on Thursday lambasted management for trumpeting an incremental, 200,000-person rise in the number of passengers who said they were travelling on business.

source: FT.com


Easyjet amends its booking charge

15 January 2012

Airline Easyjet has amended its pricing amid government plans to ban excessive surcharges when buying tickets online.

The company has introduced a £9 flat administration fee to replace the previous £8 booking fee levied on anyone paying with most debit cards.

The government vowed in December to make online prices clearer so consumers could shop around.

However, Easyjet believes its new fee will not be subject to new legislation.

source: BBC.co.uk


easyJet increases capacity to become UK’s largest ski airline

25 December 2011

easyJet has announced increased capacity on five of its most popular ski routes making it the UK’s largest ski airline. This season the airline is offering more than one million seats to ski destinations – a four percent increase on last season – to ensure that winter thrill seekers can secure affordable flights to the widest range of ski resorts.

Fresh snowfall, particularly at high altitude western European resorts, has prompted resorts in Austria, France, Italy and Switzerland to open up for the first time this season.

source: traveldailynews.com


easyJet founder plans ‘The Car Club’

17 December 2011

easyJet founder Sir Stelios Haji-Ioannou has announced plans for ‘’The Car Club” – a car rental scheme where customers can ‘’share”.

He has already joined the car hire business with easyCar rental company and the new scheme would run through its website.

A joint launch-project with Brent Hoberman, the co-founder of late bookings website LastMinute.com, The Car Club, due to launch in the New Year, will see registered owners pool their vehicles and allow them to be rented out for an hourly fee.

source: travelmole.com


EasyJet success in ash detection technology

12 December 2011

Technology that allows aircraft to measure volcanic ash concentrations so they can steer clear of dangerous clouds in mid-flight has been successfully tested by EasyJet.

The system used by the low-cost carrier could improve the mapping of ash clouds, helping regulators avoid shutting down large swathes of commercial airspace in response to volcanic eruptions.

source: FT.com


Ryanair and easyJet take reserved seating to low-cost battleground

1 December 2011

Ryanair and easyJet are going head-to-head on the new battleground of paid-for allocated seating, as they seek to ramp up passenger numbers.

Ryanair is to extend its allocated seating service across all of its routes from January 2012.

EasyJet said that its prices for allocated seating would “‘stay true to easyJet’s commitments to low fares'”.

Both airlines operate a priority boarding service, which means for an extra charge, passengers can get first choice on seats.

source: marketingmagazine.co.uk


EasyJet to begin trials on seat allocation

18 November 2011

EasyJet is breaking with one of the key principles of low-cost airlines as it begins a trial of allocating seats on some routes.

Starting this spring, the budget carrier will allow passengers on some flights to pay a surcharge to choose a seat in advance. Carolyn McCall, chief executive, said it was too early to say how much this option would cost travellers, nor how many or which routes would be included in the trial. She added that “‘if it increases boarding time we won’t do it”.

source: FT.com


EasyJet chief puts focus on brand overhaul

7 November 2011

Carolyn McCall, chief executive of EasyJet, does not want to answer many detailed questions about its short or long-term growth strategy, including opportunities to expand into new markets or buy aircraft.

EasyJet is seeking to turn itself into a higher quality brand because it is targeting affluent consumers who fly more than once a year, and also trying to woo more business people. This strategy underlines how EasyJet regards its main competitors as the European flag carriers rather than Ryanair, Europe’s largest budget airline by revenue.

She wants EasyJet to concentrate on securing more revenues in its existing markets “such as the UK, France and Spain” and hopes the airline can raise its dividend over time.