Founder of JetBlue is planning a start-up airline for Brazil
29 March 2008David Neeleman, who as founder of JetBlue Airways helped to redefine start-up carriers in the United States by using new jets and offering above-bargain-basement service, said Thursday that he would start a domestic airline in Brazil.
He has already agreed to buy 36 Brazilian-made jets with a total list price of $1.4 billion.
Mr. Neeleman said he had raised $150 million to finance the airline and invited Brazilian consumers and travel agents to suggest a name for the carrier, promising the first person to submit the winning name free lifetime travel for two on the airline.
source: NY Times
