International for Southwest? Airline studies partnerships29 March 2008
Southwest Airlines is conducting a â€œfierce studyâ€ of potential partnerships with other airlines that could result in the discount carrier offering international service for the first time in its history, a top executive said Friday.At the same time, it has been pulling back from long-haul flights in the United States and is focusing on shorter trips that are more profitable, said John Jamotta, Southwestâ€™s senior director of schedule planning.
The Dallas-based airline has implemented a number of changes to its strategy in the past year as it struggles to boost revenue to offset higher costs. But the possibility of offering international travel to customers would likely be the biggest change for the airline, which is the most profitable in the nation.