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British Airways criticized over plan to Google passengers

8 July 2012

A new British Airways program aimed at creating more personalized experience for customers has the airline in hot water with privacy advocates.

The airline recently started outfitting staff members with technology to help them recognize selected travelers, such as chief exectives of financial companies, without having to ask their name. The so-called “‘Know Me'” program involves Googling future fliers so that cabin crew members and staff at check-in desks and first-class lounges can “‘put a face to the name before the customer sets foot in the airport’.”

The airline has said it just wants to create a more efficient and personal experience for customers, but the move expectantly has privacy advocates up in arms.

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