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TripAdvisor under fire for new ratings system

18 March 2012

TripAdvisor is coming under fire again, this time for a new ratings system.

The new scoring system has been criticised by reputation management company KwikChex, which argues that it will produce even more mistrust and distortion.

It claims in the last 24 hours it has been inundated with concerns about the new ratings systems.

“‘They are coming from many who have always supported TripAdvisor, including consumers,'” said chief executive Chris Emmins.


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