Lufthansa launches passenger-focused campaign
21 March 2012Lufthansa is introducing a new strapline and rolling out a European advertising campaign to help capture a greater slice of the leisure market.
The German airline will now use the strapline “Nonstop you†and is retiring its long-standing “There’s no better way to fly†strapline.
Head of marketing Hubert Frach says that the old line, introduced in 2000, is more “service-focused and very corporate-driven.â€
source: marketingweek.co.uk
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