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Lufthansa launches passenger-focused campaign

21 March 2012

Lufthansa is introducing a new strapline and rolling out a European advertising campaign to help capture a greater slice of the leisure market.

The German airline will now use the strapline “‘Nonstop you’” and is retiring its long-standing “‘There’s no better way to fly’” strapline.

Head of marketing Hubert Frach says that the old line, introduced in 2000, is more “‘service-focused and very corporate-driven.’”


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