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Alaska Airlines ends decades-old prayer card tradition

29 January 2012

Alaska Airlines, America’s seventh-largest carrier in terms of passenger traffic, said on Wednesday that it would end a decades-old tradition of handing out prayer cards with its in-flight meals.

The prayer cards, which the Seattle-based airline began offering in the 1970s after an executive spotted them on another airline, were intended to serve as a marketing strategy and to put passengers at ease, a spokeswoman said.

The airline sent an e-mail to its frequent flyers on Wednesday explaining the change, which takes effect February 1.

source: Reuters

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