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Lufthansa to woo holidaymakers with new ad

26 December 2011

Deutsche Lufthansa will launch a new advertising campaign aimed at filling more seats with holidaymakers as companies spend less on business trips.

Germany’s biggest airline said last week  it has named Hamburg-based Kolle Rebbe to help it build an image of more than just a solid business carrier.

“‘We already have many routes to popular holiday destinations in our schedule and want to emphasise this more strongly in our communication in the future,'” a spokesman for Lufthansa said.

Legacy carriers such as Lufthansa traditionally make a large chunk of their profits through sales of business class tickets.


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