Airline passengers not so keen on Wi-Fi in the sky29 December 2011
Wi-Fi on long flights seems like a no-brainer, but travelers are apparently sticking to other tried-and-true boredom killers in the air â€” like celebrity magazines and booze. According to SplatF, of the 355 million people who have flown on planes equipped with Gogoâ€™s inflight Wi-Fi since 2008, only 15 million sessions have been logged, which means that only 4% of people are going online.
Gogo, which just filed to go public, makes up 85% of the inflight Wi-Fi business, providing 1,323 planes with service. While only a small percentage of airline passengers sign on to Gogoâ€™s Wi-Fi, thereâ€™s good news â€” 84% of commercial planes in North America are still without Internet service, meaning thereâ€™s a huge untapped market out there just waiting to get wired.