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Wi-Fi on long flights seems like a no-brainer, but travelers are apparently sticking to other tried-and-true boredom killers in the air ” like celebrity magazines and booze. According to SplatF, of the 355 million people who have flown on planes equipped with Gogo’s inflight Wi-Fi since 2008, only 15 million sessions have been logged, which means that only 4% of people are going online.

Gogo, which just filed to go public, makes up 85% of the inflight Wi-Fi business, providing 1,323 planes with service. While only a small percentage of airline passengers sign on to Gogo’s Wi-Fi, there’s good news ” 84% of commercial planes in North America are still without Internet service, meaning there’s a huge untapped market out there just waiting to get wired.

Source: Time

Filed under All airlines.