TripAdvisor: upmarket hotelier faces ruin after website ‘red flags hotel’5 October 2011
A businesswoman who operates a high-end hotel is facing financial ruin after a customerâ€™s positive online review on TripAdvisor was suspected of being written by management.
Officials from the popular ratings site believed hotel management had in fact posted the glowing review, in breach of its rules and placed a warning notice on its page.
The hotel denied this saying it was posted by a happy customer on an internal computer.
The financial consequences have been immense and the hotel has been forced to drastically reduce prices by almost 70 per cent to fill rooms that used to be constantly full.