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Lime twist in tail of rebranded airline Air Australia

5 September 2011

Air Australia will add a fresh twist to the Australian airline industry, as it introduces a sharp new livery over coming months.

The stylish lime branding was revealed to staff last night and will initially adorn one of the company’s Airbus A330s.

It is part of a rebranding by Strategic Airlines as it re-invents itself as a low-fare carrier with new domestic and international services. Designed by advertising heavyweight Sean Cummins, the man responsible for the original “‘anti-Qantas'” Virgin Blue livery, it aims to portray the rebranded carrier as a breath of fresh air in the market.


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