Lime twist in tail of rebranded airline Air Australia5 September 2011
Air Australia will add a fresh twist to the Australian airline industry, as it introduces a sharp new livery over coming months.
The stylish lime branding was revealed to staff last night and will initially adorn one of the company’s Airbus A330s.
It is part of a rebranding by Strategic Airlines as it re-invents itself as a low-fare carrier with new domestic and international services. Designed by advertising heavyweight Sean Cummins, the man responsible for the original “anti-Qantas” Virgin Blue livery, it aims to portray the rebranded carrier as a breath of fresh air in the market.