A recent survey indicates that mobile phones are set to become a significant sales channel for airlines. According to transport communications and IT solution provider SITA’s airline IT trends survey released last week, almost nine out of 10 airlines are selling or planning to sell tickets through the mobile phone netwrok by 2014.
The survey says airlines plan to extend mobile distribution services to include ticket modification/upgrades and sales of onboard services. Airlines are also looking to add new sales channels. Kiosks and social network sites are the most recent additions to a growing channel mix. The study revealed that 69 per cent of airlines also sell or plan to sell tickets via social media networks by 2014.