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New KLM campaign connects Facebook to a real plane

4 May 2011

KLM challenges Facebook fans to convert their Facebook profile pictures into a ‘Delft Blue tile’ with an inspiring message. The most inspiring “‘Dutch Delft Blue tiles'” will be placed on the body of a KLM-plane Boeing 777-200. This worldwide campaign is named Tile & Inspire and starts today.

Erik Varwijk, Managing Director KLM says: “‘With this new campaign, KLM takes its Journeys of Inspiration strategy a step further. Tile & Inspire is another initiative to inspire our passengers and to actively engage customers around the world, like we did with the successful KLM surprise and our worldwide Luggage tag campaign'”.

source: Reuters

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