New KLM campaign connects Facebook to a real plane4 May 2011
KLM challenges Facebook fans to convert their Facebook profile pictures into a Delft Blue tile with an inspiring message. The most inspiring “Dutch Delft Blue tiles” will be placed on the body of a KLM-plane Boeing 777-200. This worldwide campaign is named Tile & Inspire and starts today.
Erik Varwijk, Managing Director KLM says: “With this new campaign, KLM takes its Journeys of Inspiration strategy a step further. Tile & Inspire is another initiative to inspire our passengers and to actively engage customers around the world, like we did with the successful KLM surprise and our worldwide Luggage tag campaign“.