KLM challenges Facebook fans to convert their Facebook profile pictures into a ‘Delft Blue tile’ with an inspiring message. The most inspiring “‘Dutch Delft Blue tiles'” will be placed on the body of a KLM-plane Boeing 777-200. This worldwide campaign is named Tile & Inspire and starts today.
Erik Varwijk, Managing Director KLM says: “‘With this new campaign, KLM takes its Journeys of Inspiration strategy a step further. Tile & Inspire is another initiative to inspire our passengers and to actively engage customers around the world, like we did with the successful KLM surprise and our worldwide Luggage tag campaign'”.