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Ryanair bikini ad banned

27 April 2011

The advertising watchdog has banned a campaign by Ryanair featuring a bikini-clad model and the promise of spring sun after most of the destinations on offer had maximum temperatures under a nippy 10C.

Budget airline Ryanair, no stranger to flexing its interpretation of advertising regulation in the past, ran a national press campaign promoting cheap tickets in February and March urging readers to “‘Book to the sun now!'”.

The ad featured a model in a bikini, lying on a beach wearing sunglasses while sipping a cocktail.


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