Ryanair bikini ad banned
27 April 2011The advertising watchdog has banned a campaign by Ryanair featuring a bikini-clad model and the promise of spring sun after most of the destinations on offer had maximum temperatures under a nippy 10C.
Budget airline Ryanair, no stranger to flexing its interpretation of advertising regulation in the past, ran a national press campaign promoting cheap tickets in February and March urging readers to “‘Book to the sun now!'”.
The ad featured a model in a bikini, lying on a beach wearing sunglasses while sipping a cocktail.
source: Guardian.co.uk
