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UK: Surge in January online travel spend

23 February 2011

Online travel spend in January soared by 31% over the same peak booking month last year.

The average basket value of holidays booked was £886, the highest recorded by the ‘IMRG Capgemini e-Retail Sales Index’ since its launch in December 2008.

The year-on-year increase of 31% and represented a “‘massive’” 173% rise on December 2010’s online sales. Despite limited disposable income available, it appears that rather than blitzing the high street January sales, shoppers opted instead for seasonal discounts on furniture and early bookings of annual holidays, according to the research company.


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