ITB World Travel Trends Report predicts that social networks will have a massive influence on travel and booking behaviour while mobile services continue to expand.
Social networks are not only influencing the way that people obtain information and make their bookings in advance of a journey, but also provide an important channel for communications during the trip. Facebook and other social media are used during their trips by 37 per cent of international travellers in order to keep their friends and those at home informed, or to post photos online before their return. In order not to restrict this development it is important that the costs of using mobile devices abroad are easily understood, and solutions must also be found to the problem of roaming tariffs.
For example, in Japan Smartphones are already being used to make reservations for 20 per cent of domestic flights.
The ITB World Travel Trends Report 2010/2011 is available at www.itb-berlin.com.