Ryanair should be more like Tesco and won’t always offer the cheapest fares to consumers, its chief executive Michael O’Leary has said.
Speaking to the Irish Independent, Mr O’Leary said that there was no reason why Ryanair’s fares should always be significantly cheaper than those of rivals, but said the changes are unlikely to happen until after he leaves the airline within the next two to three years.
“‘There’s no reason why our average price should be 50pc cheaper than anybody else,'” he said. “‘I think it could easily be 25pc cheaper than everybody else, but that means a different kind of sales mission and a different kind of culture.'”