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AirAsia ad targets Tiger Airways

24 October 2010

AirAsia’s latest print advertisement inside two Singaporean newspapers has been interpreted as a competitive swipe at rival airline.

The full page ad in The Straits Times and Business Times was perceived as a dig at Thai Tiger Airways recent flight cancellations where hundreds of passengers were left stranded.

The ad featured a tiger cub crying accompanied with the tag line, ‘’If Tigers were meant to fly, they would be born with wings”.

The ad also said AirAsia ‘’guaranteed to fly every day”.


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