AirAsia ad targets Tiger Airways
24 October 2010AirAsia’s latest print advertisement inside two Singaporean newspapers has been interpreted as a competitive swipe at rival airline.
The full page ad in The Straits Times and Business Times was perceived as a dig at Thai Tiger Airways recent flight cancellations where hundreds of passengers were left stranded.
The ad featured a tiger cub crying accompanied with the tag line, ‘’If Tigers were meant to fly, they would be born with wings”.
The ad also said AirAsia ‘’guaranteed to fly every day”.
