BMI targets British Airways’ frequent flyers30 March 2010
BMI is offering perks to executive travellers switching to its flights from strike-hit British Airways. It is hoping to tempt lucrative business class travellers away from its rival by offering to match any frequent flyer membership.
Travellers displaying BA silver or gold cards will be offered the BMI equivalents. These offer benefits such as free upgrades and access to exclusive airport lounges.
source: BBC News