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BMI targets British Airways’ frequent flyers

30 March 2010

BMI is offering perks to executive travellers switching to its flights from strike-hit British Airways. It is hoping to tempt lucrative business class travellers away from its  rival by offering to match any frequent flyer membership.

Travellers displaying BA silver or gold cards will be offered the BMI equivalents. These offer benefits such as free upgrades and access to exclusive  airport lounges.

source: BBC News

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