First it was free flights, hotel rooms and magazine subscriptions. Now, Finnair Oyj, Finlandâ€™s biggest airline, has a new idea for attracting frequent flyers: free plastic surgery in exchange for air miles.
About 1.3 million flyers are enrolled in Finnairâ€™s loyalty program. Earning the 3.18 million points for breast augmentation surgery requires 120 round-trip, business- class flights between Helsinki and New York, according to a points table on Finnairâ€™s Web site. Miles earned with the airline are valid for five years.