BA passenger data show drift from premium to economy class10 September 2009
The drift away from premium to economy class air travel has been reconfirmed by British Airways, which has registered another month of falling sales from first- and business-class passengers.
The airline saw premium-class traffic in August fall by 11.9 per cent year-on- year although “non-premium” economy-class custom edged up 1.3 per cent.
The monthly breakdown confirmed trends established this year as BA continued to grapple with a downturn in demand among business travellers.
The airline is also battling against competition from no-frills budget airlines on its less lucrative short-haul routes in Europe.