JetBlue starts selling blankets and pillows
9 August 2008JetBlue Airways said Monday that it planned to begin charging for pillow and blanket sets on flights of two hours or longer. The $7 sets, which passengers can keep and reuse, include a 10-by-12 inch pillow, a fleece blanket and a $5 coupon for Bed Bath & Beyond.
Buying the sets will be the only option for airline slumberers who do not tote their own; pillows and blankets will no longer be distributed free.
source: NYTimes.com
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10 August of 2008 at 20:33
This actually wouldn’t dissuade me at all from flying JetBlue. And
lots of people would be able to use the gift certificate to Bed, Bath
& Beyond.
Dr. Tantillo (‘the marketing doctor’) did two posts on his branding
blog (http://blog.marketingdoctor.tv) a while back, criticizing
JetBlue for their frequent flyer program, which is a bit of a dirty
trick (I coughed up the $40/year to get their credit card and be able
to keep the miles I accumulate):
http://blog.marketingdoctor.tv/2008/05/07/tantillo-on-the-news-jetblue-needs-to-remember-its-customers.aspx
But this particular move is very straight-forward and doesn’t seem
inconsistent at all with JetBlue’s brand.