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Qantas name will survive but low-cost fares are over

20 July 2008

As the dust of more job losses, grounded planes and additional capacity cuts starts to settle on the worn tarmac of the aviation industry, three clear things have begun to emerge from the gloom.

The first is that consolidation among the big players in the Asia Pacific is back on the agenda after having been ruled out by regulators such as the Australian Competition and Consumer Commission.

The second is that the short-lived era of the truly low-cost (as opposed to no-thrills) carrier is over.

The third is that the Qantas name will survive but very few of its planes will be flown under that logo in 10 years’ time.


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