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Southwest starts business-class perks for higher fares

8 November 2007

Low-fare bigshot Southwest Airlines is making some big changes.

In a move to attract the more lucrative class of business travelers, Southwest is putting a higher fare structure in place today, offering perks for passengers willing to pay more.

Southwest said its new “‘business select'” fare will offer the ability to board first, additional credits for frequent fliers and a cocktail on the house.

The airline said it expects to make at least $100 million a year more with the change.


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