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Spirit’s ultra-cheap flights not dazzling all customers

8 October 2007

To offer fares as low as $1 on some flights, Spirit must fiercely control costs, which can lead to understaffing. Tight cost control helped Spirit turn a profit from operations of $22 million in the first half of 2007, following three straight years of losses. However, Spirit’s strategy appears to wager that consumers dazzled by ultra-low fares will overlook reports by passengers unhappy with its service.

source: CRM Buyer

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