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Airline marketing tactics about to change in U.K

17 June 2007

Britain’s Office of Fair Trading (OFT) says it will take action against airlines that don’t reveal full price fares.

Several low-cost airlines are still quoting fares without including extras such as taxes.

The OFT has already given carriers a warning on misleading pricing, with an edict to include all costs in their basic advertised prices.

The extra costs which concern the OFT include items such as air passenger tax and fuel surcharges, all of which can significantly change the price of a flight.


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