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Southwest’s prices not always best at last minute

3 May 2007

A new study from the University of California, Irvine suggests that it might pay to shop around before booking that Southwest ticket. The report concludes that last-minute airfares are more expensive on Southwest, on average, than on other airlines when consumers use online searches such as Orbitz or Travelocity.

The study’s author says his conclusions deflate the long-standing belief that Southwest, the dominant airline at Baltimore-Washington International Thurgood Marshall Airport, is always the low-fare leader on last-minute flights.

source: Baltimore Sun

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