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Watchdog raps Ryanair over free flights ad

8 November 2006

Advertising watchdog on Wednesday criticised Irish airline Ryanair for promoting millions of “zero fare” flights that actually cost passengers up to 21.70 pounds.

The Advertising Standards Authority (ASA) said the low-cost airline should have made clear that people would have to pay taxes and other charges on all tickets.

It upheld a complaint from Ryanair’s rival Monarch Airlines and ordered the Dublin-based company to drop the TV commercials.

source: Reuters

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