Lufthansa launches passenger-focused campaign
21 March 2012Lufthansa is introducing a new strapline and rolling out a European advertising campaign to help capture a greater slice of the leisure market.
The German airline will now use the strapline “‘Nonstop you’†and is retiring its long-standing “‘There’s no better way to fly’†strapline.
Head of marketing Hubert Frach says that the old line, introduced in 2000, is more “‘service-focused and very corporate-driven.’â€
source: marketingweek.co.uk
