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Lufthansa launches passenger-focused campaign

21 March 2012

Lufthansa is introducing a new strapline and rolling out a European advertising campaign to help capture a greater slice of the leisure market.

The German airline will now use the strapline “Nonstop you” and is retiring its long-standing “There’s no better way to fly” strapline.

Head of marketing Hubert Frach says that the old line, introduced in 2000, is more “service-focused and very corporate-driven.

source: marketingweek.co.uk

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