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Virgin to save Kenyan elephants

3 June 2007

Virgin Atlantic chairman Sir Richard Branson on Saturday announced a programme aimed at saving elephants in Kenya, as he boarded his airline’s first flight to the east African nation.

He pledged 250,000 dollars (186,000 euros) to help create Virgin Mount Kenya Elephant Corridor that would benefit about 2,000 elephants threatened by human encroachment.

Historically, the African elephant has roamed across the continent from South Africa to the Mediterranean coast but its population is under serious threat,” Branson told reporters in Jomo Kenyatta International Airport.

source: Sunday Times

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