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Lufthansa mulls options in Europe’s low-cost battle

29 April 2012

German airline Deutsche Lufthansa said a project to bring together its Germanwings unit and point-to-point services in Europe was one option being considered under plans to cope better with low-cost competition.

“‘It is just a business case at the moment,'” a spokesman for Germany’s largest airline said Lufthansa was planning a new low-cost airline called Direct 4 You.

While Lufthansa is strong in intercontinental and hub traffic, it has suffered in Europe from the rise of low-cost carriers such as easyJet and Ryanair.

source: Reuters