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Southwest Airlines is giving its most loyal customers a double whammy of deals starting this week through its newly launched Rapid Rewards Shopping program with Cartera Commerce Inc. that rewards its frequent fliers for online shopping. This marks the first time that Southwest, one of the biggest airlines in the US, is offering rewards for shopping at online retailers.

Similar to its competitors, Southwest now has a sort of online mall where shoppers can sign in with their Southwest Rapid Rewards login information and shop with around 700 online retailers. Consumers will receive discounts off products and also be rewarded with loyalty points they can use toward the purchase of airline tickets.

source: internetretailer.com

Filed under Low cost, Southwest.