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Ryanair is to break one of the taboos of low-cost aviation by offering seat reservations at £10 each way.

Until now it had been standard wisdom among low-cost operators that seat reservations could hamper the swift turnaround times that are so key to budget flying and would, therefore, increase costs. Nevertheless, starting from 16 May Ryanair will trial a seating reservation service on its Dublin-Gatwick and Dublin-Malaga routes that will allow passengers to pre-reserve seats in the front two rows or in the wing rows for extra legroom.

Ancillary revenues are an important and profitable part of any budget carrier’s business plan, accounting for nearly a quarter of Ryanair’s turnover.

source: Guardian.co.uk

Filed under Low cost, Ryanair.