Monarch bids to distance itself from low-cost rivals
11 January 2008Monarch, the low-cost airline, is repositioning as the “‘low fare airline that cares'” in a bid to distance itself from rivals easyJet and Ryanair.
The changes follow the interim appointment of Milton Bayer to the airline’s £5m advertising business.
Milton Bayer has developed a press and outdoor campaign, with the strapline “‘The low fare airline that cares'”. It will run in key areas near Birmingham, Gatwick, Luton and Manchester airports.
source: Marketingweek
