TAM airline takes off to Second Life virtual world
16 April 2007Brazil’s TAM said it is about to become the first airline to promote itself in the Second Life online virtual world by offering cyberspace flights that correspond to its real-world international service.
Second Life, created by US-based Linden Lab, has millions of registered users and its own economy and currency, known as the Linden dollar, which can be exchanged for US dollars.
Several companies are already active in Second Life, including car maker Toyota, IBM and Reuters Group, which has a virtual news bureau there.
