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British Airways lands Olympic Torch deal

9 November 2011

BA will fly the Olympic Torch to the UK in May next year as a supporting partner of the Olympic Torch Relay.

The Olympic Flame will be lit in Olympia, Greece before travelling to the UK on 18 May.

Its 70-day journey around the UK starts on 19 May in Land’s End, Cornwall. From there it will travel an estimated 8,000 miles around the country.

The Torch Relay is presented by Coca-Cola, Lloyds TSB and Samsung. BA is a tier one sponsor of the London 2012 Olympic Games.

source: marketingmagazine.co.uk

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