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British Airlines plans new brand, routes

10 January 2008

British Airways, in a move that could heat up competition for transatlantic passengers, said Wednesday it would launch a new airline in June that would offer nonstop flights between New York and cities in the European mainland.

The London-based carrier said the new airline, which would cater to business and affluent leisure travelers, would be named OpenSkies and begin with service to either Brussels or Paris.

If British Air picks Paris, the route would come on the heels of a new nonstop service that its European archrival, Air France, is to begin in March between Los Angeles International Airport and London’s Heathrow Airport, British Airways’ main hub.

source: LA Times

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