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EasyJet to roll out allocated seating

17 September 2012

EasyJet has decided to expand its summer experiment in allocated seating to the entire fleet from November, after determining that assigning passengers places did not add to costs but brought in more revenues than the old “speedy boarding” option.

The budget carrier started assigning seats on six routes in April, charging passengers who wanted to choose where they sat between £3 and £12. It later expanded the trial, eventually covering about 5 per cent of the carrier’s network, always with a full roll-out in mind.

source: FT.com

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