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BA push targets friends and family abroad

3 June 2012

British Airways is launching a social media campaign to encourage Britons living overseas to fly back for the London 2012 Olympics.

The “Home Advantage” campaign targets friends and families of athletes and ex-pats and includes a competition to win flights and tickets to the Games to help boost home support.

The “Flying Britain Home” promotion to win tickets for friends and family living abroad has begun on Facebook on Friday (1 June). Flights from 20 selected destinations around the world will be promoted with 12 tickets per flight to be given away.

source: marketingweek.co.uk

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